Who We Are
Owner | Chief Brand Engineer
Ainsley Moir is a global branding and marketing expert with more than 10+ years of experience working with both fortune 500 companies and small to mid size businesses.
She’s learned the strategies and frameworks behind how multi-million dollar household brands are created and focuses on applying these strategies to the various and diverse business she works with.
Driven by her passion to create meaningful brand connections, she approaches every brand and marketing strategy through the eyes of the consumer.
As Chief Brand Engineer, Ainsley’s primary role is to help multiple businesses develop their brand across various stages of growth. She works closely with all Engineer Your Brand teammates to help everyone deliver the best of their craft. Ainsley’s mission is to make a greater impact in connecting people to brands in every project the company touches.
An avid black coffee drinker and a firm believer that you can do anything you set your mind to, Ainsley relentlessly works to strengthen and grow businesses and ultimately people’s visions for their businesses.
Ainsley holds a Bachelor’s of Commerce Degree with a major in Marketing Management and a Diploma in Business Administration with a major in Marketing. A continuous learner, many books and inspiring people have had a significant impact on the values and knowledge she holds.
Engineer Your Brand’s teammates have launched, grown, and managed some of the largest product names in North America. That’s what makes us different and what brings the greatest value to our clients.
Our expertise lays in:
- Building meaningful brands
- Connecting brands to people
- Making brands stand out in the market and in customer’s minds
- Crafting captivating brand stories
- Fuelling business growth in traditional and non-traditional ways
We follow a four-step process to make businesses reach their maximum brand potential.
- We determine the reason why your business exists
- We define your goals, strengths and growth plans
- We intimately study your target audience’s driving purpose
- We position your brand to make it stand out while successfully connecting it to your audience
At Engineer Your Brand, we live to make businesses grow. If your brand wants real business growth, we’ll engineer that for you.
Let’s discuss ideas
Need a branding or marketing strategy to help you grow? We will be glad to connect with you to discuss how we can take your business to the next level.