What We Do

We're Brand Builders and Brand Enforcers

At Engineer Your Brand we build impactful brands that connect your business to consumers. How do we do this? We make you stand out in your industry and we make your brand valuable to people. And how do we do all that? We look and we listen. We look at what is going on in the market and we listen to your consumers. These fundamental elements help us understand how to make you uniquely and powerfully connect with people in ways others aren’t.

We build brand strategies based on what we call, human insights. These are the deep seeded reasons behind what drives people, what makes them do what they do and most importantly how to connect with them. Through the study of cultural and psychological drivers, we are able to understand the motives behind why your consumers do what they do. By doing focus groups, interviews and ethnographic studies we’re able to see and hear these why’s in action. We then align your brand’s message, image, voice and tone to what these why’s. We bring your brand to life in a way that connects it into consumer’s everyday lives.

Does Your Brand Need A Stronger Connection? We’re driven to make meaningful connections between brands and people. If this is your business, Let’s chat!

At Engineer Your Brand we build who your brand is and why anyone should care about it. By building your uniquely compelling brand story and the look and feel to compliment that story we connect you to your target audience in a way that no one else is able to.

CONNECTING YOUR BRAND WITH YOUR TARGET AUDIENCE

How Stories Grow Your Brand Through A Compelling Story

The aim of compelling brand storytelling is to have people understand you as a brand. People want to know who you are, what you stand for, what you like, don’t like and how you are similar to them. The brand stories we create tell this story for your brand so people will know what your brand stands for, why the benefits you offer matter to them ultimately leading to why they should buy your product or service.

When developing your story, we help identify how your product helps your customers from an emotional and functional level. What problems does it solve? What benefits, (not features) does it offer? What makes your solution different from the competitors? The answers to these questions will guide us through the process of creating compelling content that has brand value. Our Brand Strategy Process will leave you with a brand that stand out from amongst your competitors.

OUR 7 STEP BRAND STRATEGY PROCESS

DEFINE YOUR GOALS

What is your real reason for being? While we look at your short-term goals, we spend a lot of time figuring out what you want to stand for and how your brand will really impact people and the world in years to come.

WHAT INDUSTRIES DO YOU REALLY COMPETE IN?

Lots of industries can solve the same intrinsic problem your brand is looking to solve. We help you see the true breadth of your competitors so we can prepare your brand to take them all on with grace.

WHO ARE YOU REALLY COMPETING WITH?

We look at who else your audience could spend money with to solve the same problem you are looking to address. This isn’t just people who offer the same product or service you offer, but also who serves the same need you serve. By discovering this, we get to see how you can position yourself to win more of your audience’s wallet.

WHO IS YOUR AUDIENCE

Who do you need to love your brand? We find your ideal target audience and get to know them intimately. We do interviews, focus groups, A/B testing and product testing with your target audience so we know how to position your product to best meet their needs, wants and desires.

FINDING THE WHITE SPACE

What need isn’t being served in people’s minds and lives? We look to see where there is opportunity to position you here so that when everyone else is saying the same thing, you say something different so your brand stands out and gets heard.

ENGINEERING YOUR BRAND

Based on everything we’ve learnt about your industry, your competitors, your product and your target audience, we engineer the brand you need to stand out. We layout what your brand personality will be, what your brand will stand for, how it will connect with people and what it will look and feel like.

CRAFTING YOUR STORY

Now that your brand has been created, we build your brand story. This story is used to build connections and momentum internally and externally. This is the story employees will connect with and consumers will get behind that ultimately will get told time and time again.

MARKETING STRATEGY

HOW TO BRING YOUR BRAND TO LIFE

Once your brand has been defined, we then connect your brand to your target audience in the right places, the right times and with the most compelling messages. We address your audience’s needs with the messaging that drives them to act on whatever it is you need them to act on.

We build a plan that either our team or yours can bring to life regardless of your budget. Our month by month marketing plan outlines when and where we’ll connect with your audience in various marketing channels and with what unique messaging to drive you to reach your short and long term business goals. The marketing strategy is fluid, just like your business and is continuously being monitored and tracked to ensure the best return on your marketing investment.

MARKETING EXECUTION

BRINGING YOUR BRAND TO LIFE

Now that you have your brand and marketing strategy, it’s time to share it with the world. We have a team of specialists that manage every aspect of brining your marketing plan to life in the most efficient and effective way. The team works your plan and protects your brand along the way ensuring consumers are always receiving the same story, look and feel from your brand.

Have an in house team that you want to execute the plan? No problem. We do in house training to show you how to bring the plan to life and ensure that your brand is protected along the way. We also offer ongoing advisory to help you continuously stay the course of growing your business and protecting your brand.

ADVISORY

TRAINING YOU TO BE THE EXPERT

We’re passionate about helping businesses grow, which is why we offer ongoing business advisory. We connect with your leadership regularly to help drive the business forward by sharing best practices, business oversight and overall guidance to ensure your brand and business are moving in the right direction.

We also offer training workshops for entire marketing teams to ensure your brand and marketing strategy are brought to life to grow your business.

Need help with branding and marketing?

Let’s discuss ideas that will make your company grow.