Canadian based Hootsuite announced the acquisition of Naritiv, the Los Angeles-based content creation company powering stories on Snapchat. This will likely mean you can soon schedule, manage and gain insights into your Snapchat content the same way you can with the already integrated platforms into the Hootsuite dashboard which includes Facebook Instagram, Twitter, Google +, Linkedin, WordPress and YouTube.
This comes less than two months after Hootsuite acquired AdEspresso, the digital ad platform that allows users to test and manage their online ads to increase ad effectiveness and efficiency. Hootsuite is quickly becoming a one-stop shop for content management and it’s expected they’ll continue to acquire businesses that can make your story telling and measurement work as effective as possible.
If you haven’t tried Hootsuite yet, you should definitely try it out. It can save you a lot of content management hours and provide you valuable information to understand your audience. The saved time and increased knowledge Hootsuite and similar platforms provide will allow you to build deeper connections with your audience since you will understand them more and be able to meet their content needs. And those deeper connections are what building a brand is all about. As a brand, you want your audience to see that you understand them, their media consumption needs and that you can tell a story that means something to them.
If you aren’t sure how to tell your brand story, or aren’t sure what marketing channels will allow you to best tell your story it’s an important step you must take sooner than later for your business to grow. At Engineer Your Brand we not only help you set your brand strategy, we help you manage the telling of your brand story to enable deeper connections with your audience. Send us a note at firstname.lastname@example.org to see how we can help you tell the world your story.