The word “branding” gets thrown around a lot. While it’s great that people know what the word is and sense that it’s important to building a business, it’s still loaded with ambiguity for many. The term itself, as well as a slew of other business jargo …
When you know what your brand stands for it makes every decision easier. Especially the seemingly difficult ones. Nike has always been about perseverance. It’s been about going all in, whatever it is you need to go all in on. For the Just Do I …
Engineer your brand for success in 2018 by completing an Annual Brand Roadmap. This easy to use template has you define your goals for the year and set up the strategies and tactics to conquer them. GET YOUR FREE ANNUAL BRAND ROADMAP Download the annua …
If a tree falls in a forest and no one hears it, does it make a sound? Yes…we think. What if your company wins an award and no one knows about it, is the award real? Yes…but if no one knows about it, who cares? Whether your company, your product or y …
What should a brand do when they know over 35,000 of the brightest minds from over 80 countries are coming together to discuss ideas, enhance their knowledge, connect with one another and maybe enjoy a cocktail or two along the way? Throw the absolute …
Facebook is arguably the most important advertising platforms for small and medium businesses who have great products but have limited marketing budgets . With 1.86 billion monthly active users and an average visit time of 20 minutes, there’s no doubt …
Have you ever felt like your business has plateaued? Foursquare thought so too before bringing in Steven Rosenblatt to take a fresh look at its business. Rosenblatt, a former Apple employee and start-up warrior came to Foursquare and saw it differently …
Canadian based Hootsuite announced the acquisition of Naritiv, the Los Angeles-based content creation company powering stories on Snapchat. This will likely mean you can soon schedule, manage and gain insights into your Snapchat content the same way yo …
Power users of Twitter may soon be able to get even more out of the Twitter power user version of their social media site, Tweetdeck. The new Tweetdeck offering could offer services including in depth user analytics such as the ability to see what your …
